Yalp Dashboard
Turning play data into interactive value at scale
What is the Yalp Dashboard?
The Yalp Dashboard is a data-driven platform developed for colleagues, distributors, and customers to demonstrate the real-world impact and proven value of interactive playsets sold over the years.
By leveraging the large volume of data generated through daily use of the playsets, the dashboard transforms raw activity into meaningful insights that answer key questions for both prospective and existing customers.
For new customers, it helps communicate what the systems can do in practice. For existing customers, it supports ongoing engagement through new game suggestions and usage inspiration.
Challenge
The core challenge was to turn complex and extensive usage data into an accessible, intuitive tool that works for multiple audiences with very different needs.
Key challenges included:
- Making large and complex datasets understandable at a glance
- Translating raw play activity into meaningful insights and stories
- Supporting both sales conversations and post-installation engagement
- Designing a tool that is useful for colleagues, distributors, and end users alike
- Ensuring the platform remains scalable as more playsets and data are added over time
The goal was to create more than a dashboard — a system that actively demonstrates value and inspires continued interaction.
My Role
I led the concept, structure, and design direction of the Yalp Dashboard.
This included:
- Defining the information architecture and user flows
- Translating playset data into clear, actionable insights
- Designing the dashboard experience and visual hierarchy
- Aligning the tool with both commercial and customer-facing needs
- Ensuring scalability for future data sources and game types
Approach
The approach focused on clarity, engagement, and storytelling through data.
Key principles:
- User-first data design
Prioritized the questions users actually ask: usage, impact, engagement, and play behavior. - From data to value
Transformed raw activity logs into understandable insights, such as popular games, usage frequency, and engagement trends. - Multi-audience structure
Designed the experience to support three core groups: internal teams, distributors, and customers. - Simple, visual communication
Used clear visual hierarchies and intuitive layouts to make complex data easy to interpret. - Scalable framework
Built the structure to accommodate new playsets, games, and data types without redesigning the system.
Solution
The final product is a modular dashboard that turns playset activity into actionable insights and storytelling.
Key elements include:
- Overview of playset usage and engagement over time
- Breakdown of most popular games and activities
- Insights into player behavior and interaction patterns
- Data-driven suggestions for new games and experiences
- Structured views tailored for sales, support, and customer engagement
The system bridges the gap between technical data and real-world value, making performance and impact visible in a clear and engaging way.
Result
The Yalp Dashboard established a unified way to communicate the value of interactive play across the organization.
Key outcomes:
- Made playset impact measurable and easy to understand
- Strengthened sales conversations with concrete usage insights
- Improved customer engagement through personalized game suggestions
- Reduced fragmentation in how data was presented across teams
- Created a scalable foundation for future product and feature expansion
Overall, the dashboard turned passive usage data into an active tool for communication, sales, and ongoing customer value.