Creating the world’s first steel software super brand Context LogicSteel is a software platform designed to simplify and optimize steel processing, making complex workflows more accessible and efficient. As part of the Voortman ecosystem, it needed to feel connected to the parent brand while establishing its own identity and future growth potential. The ambition was not just to design a…

Creating a unified global brand system What is the Voortman Brand Book The Voortman Brand Book is a comprehensive set of guidelines that defines how the brand is expressed across all touchpoints. It covers everything from visual identity and typography to tone of voice, messaging, and digital applications, enabling teams to create consistent, high-quality brand experiences. It serves as the…

What if you could use the playground as your classroom? This is the question that started our journey 20 years ago to create a fun and educational playset. The Didactic Guide for the Lappset Memo contains 210+ pages of lessons, worksheets, instructions, and tips for implementing the Lappset Memo in your classroom, indoors and outdoors. Download Didactic Guide Lappset Educational playsets…

Everyone has the right to playPlaying outside should be available for everyone, children with or without a disability. That is Yalp’s mission and vision. Physical activity throughout the school day increases academic performance, improves behavior in the classroom, and provides health benefits for students. The Netherlands has more than 200.000 children with motor, visual, hearing, mental, or multiple disabilities. For…

At the beginning of 2020 Yalp needed an updated brand based on the existing themes and style—the reason for the transition to two companies and part of the mother company Lappset. The goal was a small guide with easy-to-use rules to implement the Yalp brand quickly. Download Brand Guide